My Basic Online Marketing Plan
© David Newton
September 10, 2006
1. Write up a short description up about what you wish to do.
I’ve seen so many people start up with tons of imagination, but forget to put their ideas on paper and think it through. This isn’t good enough. Take a coffee break and write out a few pages of text and say something interesting and useful to your target market. Teach them something. Give them a reason for being there. Don’t simply assume they know everything about your topic, let them into your world and let them get to know you first.
2. Get your site up and keep adding pages to it.
Most people sit around and theorize on how they are going to sell the latest product and even stay in day dream mode about it’s success. All very good. But it’s in my understanding, “all talk and no action” – get it going NOW. Perfect it as you go.
There is an old saying, the more you tell, the more you’ll sell. Fancy pages with a lack of text is silly to say the least, you need to create copy, and it’s proven that long copy outsells short copy by 19 to 1. If you have been creating a website that is on a “diet of wording” rater than expansive copy you’re simply going to lose sales.
You need to get pages up and start getting traffic to your site ASAP. That’s the goal here. Not to be dreaming about your pay checks before you’ve earned them okay.
3. Create a short mini-course and get people on your database.
Your website may look pretty and you’ll obviously fall in love with your creation. But that’s not going to help you earn an income. You need to have uppermost in your mind that making a great income is linked to your getting traffic to your new website.
As it’s known to others in internet marketing and in mail order sales – your database is the key to your profits.
People don’t always buy on the first time they get online and visit your site, it takes time and they will buy later if they fell they can trust you and feel they will get more than enough value. Never assume they are as passionate about your business as you are on the first day.
For example, it’s like asking a lady for a dance – then later, asking her for a date after she knows you and is comfortable with you. Don’t be in big a rush to sell straight up. Take it one step at a time.
4. Don’t be a flee market.
Make your site focus on ONE THING not trying to sell a million different products all in one go. It won’t work. If you have other products or service, set up a separate website for each of them, or separate sections dealing with related aspects of your business. Don’t try to be “all things to all people”, you’ll lose people by too much confusion.
5. Have a goal focus in traffic, list building and sales.
If you have a clear focus you’ll find it easier to make your website get over the hurdles of lack in sales faster than just letting it sit there. Your website must clearly be accountable to RESULTS rather than being anther pretty little website. It’s widely known that the 'prettier' the website, the less sales it will make. “Ugly Websites” - with long copy and lots of text outsell pretty websites by 500%. So ask yourself, are you here to look pretty with a flash website or do you want to make sales and have passive income? (PS I'm not against sites being pretty as such, I'm just trying to make a point in the process here)
6. Get LINKS and Give Links.
Have you ever wondered why it’s called the World Wide Web? Because in the early days everyone linked to each other. Thereby creating a “WEB” if you don’t link you’re missing out on getting traffic that you don’t have to pay for.
When I first started out a spent at least an hour each night getting links for my very first website ( www.simplysolo.com ) and today I still can trace back to that time a lot of my success to that time. Getting and giving links gives you what’s known as “Link Popularity” ( see www.linkpopularity.com ) so be a giver and you’ll be open to receiving traffic and business from places you least expected.
How to do this?
Go to Google or MSN (or any search engine at all) and put in the search box: Submit URL
Look at the results and then start submitting your site. It can be that easy. Also link with competitors, fellow industry professionals and others who are related to your line of business. It all helps and it’s easy to do this.
7. Don’t rely on just one website.
If you only have one website, you’ll be putting “all your eggs one basket” so to speak to get web traffic. My best successes came after I started creating several different sites to cover alternate markets and topics. Plus I had what was not possible with only one site. That of more targeting in my search engine placement.
Your Daily or Weekly “To Do List”
There are just a few things you’ll need to do each day to see if you’re on track or to keep yourself on track.
• Check your site’s stats
• Check your main page(s) stats
I use Extreme Tracker – (see example) to get “page specific” stats
• Look at your database stats
• Look at your sales
• Read related emails
• Contact people to contribute to your site
• Create new pages to your site
• Get new links and give links to your site
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